GUCCI MADE TO MEASURE

A man of discernment
James Franco stars in Made to Measure, our bold fragrance campaign. Directed by Nicholas Winding Refn, this slick video is an elegant salute to the man who demands the very best.

What's inside our new Made to Measure scent for men? Only the finest, most exacting ingredients, like Calabrian bergamot, French lavender, Sri Lankan nutmeg and juniper berry. Fresh but sensual, the fragrance is custom designed for men of extraordinary taste. Go ahead, open the bottle.